IN DEMAND STRATEGIES
LEADERSHIP TEAM
Principal & Founder
Mollie Allen
Mollie is a Leadership Coach and Creative Strategist who has shaped content and messaging for the world’s most iconic brands and influential leaders. As Producer for The Oprah Winfrey Show she helped lead a team responsible for the most successful show in the history of daytime television. In the advertising arena, she led the production and creative operations of the #1 Direct Response marketer - Guthy|Renker - and oversaw creative for numerous Direct to Consumer brands including Proactiv, Cindy Crawford's Meaningful Beauty, Tony Robbins Ultimate Edge and more. As a consultant, she’s worked with brands as diverse as Old Navy, Perricone MD, Home & Garden Television, 3M and Simon & Schuster as well as numerous smaller start-ups. Mollie’s is uniquely skilled at sharpening strategy for initiatives in Broadcast/Cable/OTT, Digital Advertising, Retail, Global Marketing & Customer Service, and in managing high performing teams of creative directors, editors, artists and producers.
Principal & Founder
Andrea McKinnon
With over 25 years of experience as a PR executive, both as an independent contractor and in-house specialist, Andrea has amassed a diverse clientele. Her career began at NBC network television during the illustrious “Must See TV” 90s. She served as SVP, Publicity for Stage 29 Productions that included overseeing the Emmy® Award-winning television show, The Doctors, independent publishing company Ghost Mountain Books, Inc., and leading telehealth provider Doctor on Demand. She has a proven track record as a strong leader and has managed a myriad of projects and events spanning the realms of entertainment, entrepreneurism, tech, consumer products and books. Andrea received her bachelor’s degree in Communication Studies from Northwestern University.
​