IN DEMAND STRATEGIES
LET'S MAKE YOU A HOUSEHOLD NAME.
WHY WORK WITH IN DEMAND?
We've shaped branding, communication & content for some of the world's most recognized brands.
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Oprah Winfrey
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Dr. Phil
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The Doctors TV Show
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Tony Robbins
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Dr. Travis Stork
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NBC
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Sony
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Telepictures
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WBros Television
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HGTV
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Vision Films
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Proactiv
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Cindy Crawford's Meaningful Beauty
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Autodesk
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Crest
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Olay
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Old Navy
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3M
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Perricone MD
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Dr. Andrew Ordon
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One Flight International Private Jets
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Leeza Gibbons for Lifeline
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Ghost Mountain Books
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Simon & Schuster
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The Dubrow Diet (Heather & Dr. Terry Dubrow)
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Rich Dad, Poor Dad
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Conversations with God
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Nick Carter
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Dr. Melina Jampolis
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Tierra Magnifica Boutique Hotel
And many, many more.
FROM OUR FOUNDERS
You want accomplished partners you can trust with your brand...
...motivated teammates who make things happen...
...creative collaborators who bring fun and passion to the process.
We want that, too!
That’s why we established In Demand Strategies.
Independently, we’ve achieved noted success in numerous arenas.
But it’s our passion for launching new brands, and our commitment to working efficiently, that brought the two of us together. And it’s our ability to quickly assess, build, and maximize a brand’s potential that makes us In Demand.
In Demand Strategies specializes in direct-to consumer offerings as well as personal branding and representation.
We start by building or sharpening your most essential elements for success:
-brand components
-attention-getting communications
-creative content.
With this foundational architecture in place, we're ready to build on your strategic path for growth with a full PR and media push.
If you have a concept, a product, an expertise, or a mission ready to share with the world, partner with us.
And let's make you a household name.
Andrea McKinnon
Mollie Allen
"Mollie is unquestionably one of the most impressive people I’ve ever had the good fortune to cross professional paths with. As a creative, she’s non-stop ingenious. As a marketing mind, she’s almost impossibly incisive and informed. As a media trend-spotter, she’s passionate and relentless. [And] her skills in business planning, processes & management are so sharp.
Mollie is a rock star, full stop."
"Working with In Demand Strategies has been a dream collaboration. In a matter of weeks, Mollie and Andrea helped me shape a vague idea into a robust platform that includes a website, press bookings, a partnership with a podcast and potential sponsorships. Andrea and Mollie are inspiring, innovative and masterful motivators and it is an absolute joy to work with them.
I highly recommend!"
"Andrea brings a dynamic, creative energy to all her projects. Her ability to establish strong personal connections with everyone she meets and works with is unequaled. She's highly professional, personable, detail oriented and brings a wealth of experience and expertise to every production. I highly recommend utilizing Andrea's unique talents for your next PR, marketing or advertising project."
WHAT OTHERS SAY
SERVICES
BRANDING
Naming & taglines
Visual identity and design
Brand positioning / SWOT analysis
Audience personas
Paths for growth
Strategic partnerships
COMMUNICATION
Press & Media relations
Social media
Email marketing
Thought leadership (ie: awards & speaking opportunities)
Media & spokesperson training
Events
Executive coaching
Internal comms & facilitation
CONTENT
Brand voice and narrative
Web site creation and/or optimization
Omni channel appoach
Short and long form video
Testimonials
User generated content
Product demos
Product & offer configuration
Educational content
RECENT PROJECTS
BAMMetrics
Fitness Expert, Bobby Aldridge
Physiotherapist with a proprietary system & products to help clients, patients, and athletes improve their mobility with metrics-based equipment.
5-week brand assessment, refresh and reboot.
*Clarify and fine tune USP & BFP (Big Fat Promise) *Brand assets update (logo, URL, tagline, images, branded collateral) *Social media calendar & content assessment *Create brand copy guide, press & marketing kits *Create messaging & PR pitching angles *Establish trade & consumer credibility *Product offers *Website assessment & video content refresh *Provided future "to do" game plan
Media Placements: PopSugar Fitness | Parade | Golf Smarter | Authority Magazine |Owl Guru | Muscle & Health Magazine |
Dr. Julia Arnold
"Dr. Julia"
OB/GYN, Medical Expert, Reproductive Rights Advocate, Educator, Screenwriter
New brand launch.
*Brand & asset development (logo, URL, tagline, images) *Content creation - web & social *Bio & press kit creation *Create brand copy guide, press & marketing kits *Develop messaging & PR pitching angles *Establish credibility *Media training
Media Placements: Get Me Giddy | Love To Know Health | Medical News Today | |O.School
Other: Resident medical expert & advisor reProFilm.org
Dr. Brad Schaeffer, DPM
Board Certified Podiatrist & Foot Surgeon
Star of TLC's My Feet Are Killing Me
Existing brand - growth & maximize potential.
*Bio & press kit creation *Create messaging & PR pitching angles *Define USP/multiple areas of expertise to establish trade & consumer credibility *Media outreach *Event participation and co-promotional opportunities
Other: Paid medical expert for Hempvana Pain Management
15 Minute English
Digital One-to-One Language Tutoring
New brand launch.
*Brand & asset development (logo, URL, tagline) *Develop messaging & PR pitching angles *Establish credibility *Brand expansion structure & strategy *Develop testimonial assets *SEO and social strategy & development
